3D PUF for brand protection

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3D PUF (Physically Unclonable Function) for Brand Protection

3D PUF for brand protection offers a highly secured and economical solution for many high-end brands globally.   Today, one of the challenges is to protect your brand identity from illegal copies of your band.

Brands lost trillion dollars per annum

Globally, 1.7 Trillion dollars are lost due to the fast-growing counterfeiting activities per annum.   It annually costs American jobs losing 750,000; globally 2.5 Million jobs are lost.  The counterfeit products are ranged from shoes, cosmetics, handbags, clothes, automotive parts, electronics, and even pharmaceuticals.

High adaptability of 3D PUF Technology

The 3D PUF technology broadly applies to government-issued IDs and documents for copying-free control. Online authentication is another area for using 3D PUF technology.  Illegal online activities cause billions of dollars stolen per annum also.  Thanks to the high adaptability of the 3D PUF Code, it applies to various applications either semi-permanently or permanently.  You can embed the code to a plastic card, a thick paper document, fabric, passport, or a small plastic tag.


The economy of 3D PUF solution

Since the solution uses mobile technology as a major infrastructure, the remaining cost would be servers and a secured network at the data center.   Mobile technology is an essential part of the technology since an authentication process is initiated by a consumer with a mobile device to authenticate a 3D Code, and today these types of mobile devices are widely available in the market.  This makes perfect sense for many brands not to invest heavily in unnecessary infrastructure for brand protection while securing their brands with 3D PUF solution, which maximizes the return on investment and offers a complete and highly secured method.


Conveniences for brands and consumers

Using a smartphone as a reading device for 3D PUF code allows great flexibility to validate the code in real-time for consumers.  Consumers can use his or her smartphone as a scanner in an intuitive manner.  The smartphone app then sends the optical value of the code to the server for authentication of the code within less than 3 seconds.






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